• Privacy Policy
  • About Us
  • Contact Us
  • Home
  • Business
  • Computers
  • Gear
  • Real Estate
  • Review
  • Technology
No Result
View All Result
  • Home
  • Business
  • Computers
  • Gear
  • Real Estate
  • Review
  • Technology
No Result
View All Result
Cartographeum
No Result
View All Result

IFA Tech Trade Fair Is Back, but 240,000 Visitors Aren’t

Juliet Woodard by Juliet Woodard
September 4, 2020
Home Technology
Share on FacebookShare on Twitter

Six months after the COVID-19 pandemic forced the sudden cancellation of the Mobile World Congress, the technology trade fair business is mounting a comeback with a scaled-back version of the IFA consumer electronics fair in Berlin.Yet this year’s edition of the event, first held in 1924, is shaping up to be a lot like Champions League soccer, the players are on the pitch, the support staff are on the touchline, but the stadium is empty.”A normal IFA, with 240,000 visitors and 6,000 media representatives from 80 countries just isn’t practical,” IFA Director Dirk Koslowski told Reuters before the event, which is open only to trade and media.The trade fair business in Europe was brought to a juddering halt by the pandemic, with the Mobile World Congress in Barcelona, the ITB travel fair in Berlin and the Geneva Car Show all called off at the end of February.In planning its return, IFA chose to stage a ‘hybrid’ version of the gathering, which traditionally kicks off the pre-Christmas shopping season, featuring a combination of online and in-person events.US chipmaker Qualcomm kicked off proceedings with a keynote address at which it launched chipsets to power cheap 5G phones and ‘always on, always connected’ laptops for people working at home.But the presentation, by Qualcomm President Cristiano Amon, was a pre-recorded video, he wasn’t able to travel to Berlin.Do it yourselfMore worryingly for the organisers, the disruption caused by the pandemic has accelerated a trend for big-name brands to stage their own, standalone product launches before a global online audience.South Korea’s Samsung has just held events to promote its second-generation Fold2 folding phone and the latest product range from its booming home appliances division.China’s Huawei, a major sponsor of the congress circuit, is also giving a video keynote address at IFA but is saving big product announcements for its developer conference in Shenzen on September 10.That leaves just a corner of the vast Berlin trade fair ground occupied by smaller players battling for market share in an industry that has held up well despite a broader slump, as people spend more on home working, cooking and entertainment.”IFA is an extremely important event for us, irrespective of the format, because it is a great opportunity for us to connect with the industry and update our customers,” said Frederic Langin, head of European sales and marketing at smart TV maker TCL.Paolo Pescatore, a well-travelled analyst, is staying away this year.”It’s hard to justify attending in person given the lack of products to see, as well as all key sessions streamed online,” he said. “In-person events have changed for ever.”© Thomson Reuters 2020Is this the end of the Samsung Galaxy Note series as we know it? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Juliet Woodard

Juliet Woodard

Next Post
Maruti Suzuki CEO reiterates demand for GST rate cut on automobiles

Maruti Suzuki CEO reiterates demand for GST rate cut on automobiles

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

The Impact of Artificial Intelligence on Workspaces

The Impact of Artificial Intelligence on Workspaces

August 31, 2020
German luxury car manufacturer Audi unveils Audi Q2

German luxury car manufacturer Audi unveils Audi Q2

October 16, 2020

Trending.

Understanding Emergency Rental Assistance For Landlords And Tenants

Understanding Emergency Rental Assistance For Landlords And Tenants

January 27, 2021
Call of the mall – The Hindu

Call of the mall – The Hindu

October 16, 2020
Nirmala Sitharaman press meet live | Centre announces Atmanirbhar Bharat Rozgar Yojana for formal sector

Nirmala Sitharaman press meet updates | Finance Minister announces 12 schemes to boost economy

November 12, 2020
Facebook Bars Deceptive Campaign From Pro-Trump Group

Facebook Bars Deceptive Campaign From Pro-Trump Group

October 10, 2020
Redmi 9, Oppo A53 2020, More Phones Launching in India Next Week

Redmi 9, Oppo A53 2020, More Phones Launching in India Next Week

August 21, 2020

Cartographeum brings you the latest information about Tech,Real Estate & Business.

Follow Us

Categories

  • Business
  • Computers
  • Gear
  • Real Estate
  • Review
  • Technology
  • Uncategorized

Tags

Amazon Apple Watch 2 Bombay stock exchange BSE Business Buying Guides china closing trade coronavirus Covid COVID-19 currency dollar rate economy Finance Ministry foreign exchange forex gold india indian economy Indian stock market Industry iOS 10 lockdown luxury homes market and exchange markets nifty Nirmala Sitharaman NSE oil pandemic Playstation 4 Pro rbi real estate Reserve Bank of India rupee rupee rate Rupee value rupee vs dollar sensex Sillicon Valley stock exchange Stocks USD

Recent News

Contemporary Lakefront Estate In Austin, Texas Sells For A Record Price Tag

Contemporary Lakefront Estate In Austin, Texas Sells For A Record Price Tag

March 4, 2021
Rhode Island Company Turns Shipping Containers Into Accessory Dwelling Units

Rhode Island Company Turns Shipping Containers Into Accessory Dwelling Units

March 4, 2021
  • Privacy Policy
  • About Us
  • Contact Us

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

No Result
View All Result
  • Home
  • Review
  • Computers
  • Gear

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.