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Instagram May Soon Let You Add Links to Image Captions With a Fee

Juliet Woodard by Juliet Woodard
September 14, 2020
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Instagram may soon let you add clickable links to your image captions, but with a fee. A patent application submitted by Instagram’s parent company Facebook shows a pop-up appearing when a user adds a link to a caption, asking if they wants to make the URL clickable by paying $2 (roughly Rs. 147). Right now, users can not add links to captions, and this has been a limitation of Instagram that has received a fair amount of criticism.The patent application by Facebook, dated September 8 2020 and filed on January 26 2016, was discovered by Protocol. Describing how the new system would work, the patent says, “If the online system detects the text content of the caption includes a string of link text identifying an address, the online system prompts the posting user to pay a fee in exchange for generating a link.”According to the patent, the fee for generating a link on Instagram may be a flat fee, or could vary based on a number of other users connected to the posting user, via the online system. The fee could also alternatively be based partially on the profile of the user, the patent explains. It may charge a business to pay a fee in order to generate a link, but may not charge an individual non-business account a fee for the same.Currently, Instagram users with more than 10,000 followers or verified handles can add clickable links to their stories but for everyone else, this isn’t an option. Regular users usually add the URL to their Instagram bio, and write “Link in bio” to their stories or captions to push users to check the link.The patent says that the fee would prevent a user from posting content with links in the caption as an alternative advertisement method without cost to the advertiser, and prevent excessive links. It also notes that the link will be disabled if the user does not pay the fee. Instagram has so far not hinted at including this system in the near future and while it is a possibility, companies often don’t end up using the patents they apply for.Which are the best truly wireless earphones under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below. For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. Tanishka Sodhi
Tanishka Sodhi is a sub-editor at Gadgets 360. As a journalist, she has covered education, culture, and media and mental health. She is interested in the intersection of technology and culture, and its impact on everyday lives. Tanishka is a staunch advocate of gender equality, and the correct use of commas. You can get in touch with her via Twitter at @tanishka_s2 or drop a mail at [email protected]
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