Twitter tested the Carousel ads format in 2016, which allows advertisers to attach multiple images or videos to a single ad tweet.
(Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)Twitter introduced on Wednesday a new and updated version of its Carousel ads feature for advertisers to help companies drive consumer engagement and increase app installs.Carousel cards are horizontally swipeable images that can be used to promote direct advertising. Advertisers can add up to six carousel cards in a single ad to showcase the product and highlight its features. Video carousels enable video ads.Currently, a single carousel ad can either contain only images or videos; not both. The format is available via Ads Manager and through Twitter’s API.In beta testing, website carousel ads saw a 15% increase in click-through rate, while app carousels witnessed a 24% increase in installs per impression relative to the single-ad format, Twitter stated.Also read | Facebook, swamped with misinformation, extends post-election U.S. political ad banTwitter’s ad revenue rose 15% in the September ended quarter compared with the same period last year, as companies spent more on advertising to attract customers during the pandemic. The California-based company also said its average monetisable daily active usage grew by a third last quarter compared with last year.
A letter from the Editor
Dear subscriber,Thank you!Your support for our journalism is invaluable. It’s a support for truth and fairness in journalism. It has helped us keep apace with events and happenings.The Hindu has always stood for journalism that is in the public interest. At this difficult time, it becomes even more important that we have access to information that has a bearing on our health and well-being, our lives, and livelihoods. As a subscriber, you are not only a beneficiary of our work but also its enabler.We also reiterate here the promise that our team of reporters, copy editors, fact-checkers, designers, and photographers will deliver quality journalism that stays away from vested interest and political propaganda.Suresh Nambath